Overview

A multi-platform launch concept designed to create maximum impact for the all-new Infiniti QX80, featuring multiple design concepts for different venue configurations.

Objective

Develop versatile launch concepts that could be adapted to different platforms and venues while maintaining the premium positioning of the Infiniti brand.

Concept

Multiple platform concepts were developed, each offering a distinct visual approach while maintaining brand consistency. The designs emphasized luxury, space, and the commanding presence of the QX80.

Execution

Detailed 3D visualizations and technical specifications were created for each platform concept, allowing the client to choose the approach that best suited their venue and audience.

Results

The client received multiple world-class concepts that demonstrated SND’s ability to think creatively and deliver options suitable for every scenario and budget.